Initially known as an ultra endurance mountain biker Rob was the benchmark ultra athlete in the UK in the mid 2000s. His results include 143 victories, a masters World title, a National title, and several ultra cycling records. He has featured in all the major magazines, two books and a film. He was inducted into the UK MTB Hall of Fame in 2013.

His coaching journey began in 1995, and he has the knowledge and experience that only time doing the job can offer. He has helped many athletes to exceed their personal dreams and ambitions over the years, but his coaching is not limited to athletes. To date he has coached 9 other coaches, and mentored 7 of them to build successful full time coaching businesses.

Rob is often a go-to coach for the media on matters relating to endurance cycling. He has contributed to countless articles for magazines and websites including: Cycling Weekly, What MTB, Singletrack, MBR, MBUK, British Cycling and TrainingPeaks. He wrote the chapter on ultra endurance for the Mountain Bike Skills Manual (Clive Forth - A,C & Black)

The athletes he has coached have won: World Championships, European Championships, National Championships, UCI Stage Race, UCI Gran Fondo, Bikepacking, Ultra, Mountain Bike, Road, Time Trial, Cyclocross, Duathlon. He has coached many age groupers to PB in all the major disciplines, and the major sportives the likes of Etape Du Tour, Ride London, La Marmotte, Mallorca 312, and major gravel races such as Dirty Kansa.